Hindrances to creative thinking
“Eureka” moments are elusive at the best of times and rarely delivered on demand. A number of factors hinder creative thinking and make them even more elusive. These are the most common:

Stress
Coercion, tight deadlines, long hours, radical change and anxiety cause stress. Prolonged exposure to stress impairs health and mental capacity. Clinical trials show that under duress mental processes retreat to familiar patterns. Thus, when most urgently needed, creative ideas are most elusive.

Logic
Logic is SLOW. With sensory inputs processed at up to 50,000 times the speed of logic, inevitably our conscious minds miss much of what we sense. Logic has linear action and tunnel vision, building neural highways that favour well-established thinking styles. Logic does not leap. Leaps in thinking are outside logic.

Language
Words are a function of logic. They restrict free thinking. Their predetermined meanings and conceptual links channel thinking into habitual pathways. In groups, lack of a common understanding of words often hinders real communication.

Peer pressure
Peer pressure subverts thinking into ‘approved’, safe channels. Even encouragement not to censor ideas during brainstorming, may not overcome reluctance to voice radical, unconventional thoughts.


Corporate Signpost bypasses these hindrances. Random entry points avoid thinking ruts; images trigger unconscious knowledge and evade the constraints of language; addressing images depersonalises input and permits uncensored creativity; interpretation of images is less prone to misunderstandings.